Progressive financial institutions are leveraging the power of digital marketing and other online channels—and the smartest ones are crafting this engaging content in several languages to reach new global customers, writes Charles Whiteman in a new post at Banking.com.
Next year, nearly 30% of the industry's ad spends will be in the digital space, writes Whiteman, MotionPoint's SVP of Client Services. It's a smart play to dedicate some of that budget to reaching customers in new markets, he writes, especially when following these best practices:
Be Different: “First, examine any competing banks in the markets you’re eying to expand in and offer solutions that differentiate your organization,” Whiteman says.
Be Linguistically Authentic: “To best serve these customers, companies must leverage linguistically excellent, culturally resonant, brand-faithful website translations,” he advises.
Watch for Unique Customer Behavior: Using A/B testing can lead to conversion rate optimization, and insights into developing new products to best serve these new consumers.
Dive deeper, and learn even more best practices, over at the full article on Banking.com.