‘Cultural Fluency’ Transforms Site Visitors Into Customers


Translated websites that showcase a knowledge of local shopping preferences generate customer trust and conversions, our EVP says.

クレイグ・ウィット
クレイグ・ウィット

Website translation helps e-retailers serve customers in global markets, a MotionPoint executive recently told Retail Merchandiser, but to really boost sales, brands should leverage cultural fluency.

Cultural fluency reflects an understanding of “the cultural differences that will impact brand perception and buying decisions,” explained Craig Witt, MotionPoint’s EVP.

Witt outlined several ways to leverage this intelligence, including:

  • Catering to market-specific concerns, such as online privacy
  • Understanding regional search engines, to maximize regional SEO
  • Supporting local payment platforms

Read the Retail Merchandiser story to discover more insights.

 
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