Fluency Delivers Success for Expanding Companies
 
MotionPoint 画像投稿者:MotionPoint
2016年7月07日

Fluency Delivers Success for Expanding Companies

Our SVP’s thought leadership was featured in Advertising Week and The Huffington Post.

 

The combined power of linguistic and cultural fluency can make all the difference between a company’s success and failure in new global markets, writes Charles Whiteman in two articles at Advertising Week.

The stories were also syndicated at The Huffington Post.

Linguistic Fluency

In one post, Whiteman—MotionPoint’s SVP of Client Services—reminds readers that English is no longer the lingua franca of the Internet. “Today’s global consumers demand translated materials that are just as confident, artful and alluring as those found in flagship English-speaking markets,” he writes.

Companies that leverage resonant translations that capture the ethos and verve of their brands stand to see more website traffic, conversions and revenue on their global websites, Whiteman says.

Read the full story at Advertising Week, or at The Huffington Post.

Cultural Fluency

In another post, Whiteman warned companies about the dangers of "one size fits all" approach to expansion and marketing in global markets. Such tone-deaf moves can lead to costly mistakes in-and withdrawals from-new markets.

The solution, Whiteman writes, is possessing clear insights into the consumer behavior and cultural nuances of these markets. This commitment to cultural fluency generates more consumer lean-in, which results in better brand awareness and higher revenues.

Read the full story at Advertising Week, or at The Huffington Post.

 

MotionPoint について

MotionPoint は、世界中の市場にいる新規顧客の暮らしに魅力と活力を与えることで、ワールドクラスのブランドの成長を支援します。

MotionPoint のターンキープラットフォームは、革新的な技術、ビッグデータ、世界に通用する翻訳チーム、国際マーケティングの専門知識と融合し、世界で最も効果的なウェブサイト翻訳サービスをもはるかに超えた価値を生み出しています。MotionPoint のアプローチは、これまでになく競争の激化するオンライン / オフラインの世界市場で成功するために必要な品質、セキュリティ、拡張性を保証します。

 

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