Going Global, the Smart Way
 
MotionPoint 画像投稿者:MotionPoint
2016年9月21日

Going Global, the Smart Way

Thoughtfully examining website analytics and market sizes can point companies to thriving global markets, writes a MotionPoint exec.

 

Companies that aren’t expanding into new online global markets are missing major growth opportunities, writes Charles Whiteman in a recent guest post at Smart Business. But even companies that want to serve overseas customers can have trouble identifying the best markets for online expansion.

There are several ways to smartly address these concerns, writes Whiteman, MotionPoint’s SVP of Client Services.

Firstly, businesses can examine their website traffic metrics to determine international demand for their products. "Are you seeing traffic hailing from overseas markets?" Whiteman writes. "Make note of these countries, and then drill down into their conversion rates and average order values."

Such valuable market intelligence often indicates that whatever you’re selling is resonating with those foreign consumers, Whiteman suggests.

Companies can also generate more sales and revenue when they expand into smaller global markets, not big ones. Why? Competition, Whiteman says. "Larger, more mature markets often have far more competitive marketplaces than smaller ones," he writes. Businesses that cater to smaller underserved markets stand to win big.

Gain more insights into these tips, and discover several expansion-worthy markets, in the full story at Smart Business.

 

MotionPoint について

MotionPoint は、世界中の市場にいる新規顧客の暮らしに魅力と活力を与えることで、ワールドクラスのブランドの成長を支援します。

MotionPoint のターンキープラットフォームは、革新的な技術、ビッグデータ、世界に通用する翻訳チーム、国際マーケティングの専門知識と融合し、世界で最も効果的なウェブサイト翻訳サービスをもはるかに超えた価値を生み出しています。MotionPoint のアプローチは、これまでになく競争の激化するオンライン / オフラインの世界市場で成功するために必要な品質、セキュリティ、拡張性を保証します。

 

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