Airline passengers are some of the most mobile-savvy consumers in the world. So why do so many airlines admit that they don't provide great mobile experiences to these affluent, influential customers?
It’s a topic MotionPoint SVP of Client Services Charles Whiteman addresses in a guest post at Travel & Tourism News Middle East.
In the article, Whiteman outlines some of the challenges airlines are experiencing in serving global customers via mobile, and how the savviest of them are adapting to this new always-on, on-the-go world.
"These organizations understand that mobile is here to stay," Whiteman explains. "Providing mobile-web experiences that rival the feature-rich quality of their desktop websites is quickly becoming a priority."
Whiteman offered several tips for airlines struggling to translate and optimize their mobile websites and apps for emerging markets. They include:
You can gain many more insights into the tips listed here, and others, at the full story at Travel & Tourism News Middle East.